Hey, we’re Sam and Alex. Friends first, business partners second.
![](https://wearebloom.io/wp-content/themes/bloom/assets/img/arrow-6.png)
In September 2019 we decided to meet up for a Nando’s. Weeks later, bloom was born. We loved the name and everything it stood for.
bloom by name, bloom by nature.
Sam Helire-Howell Product Management Man Utd Season Ticket holder for 30 years, keen traveller, amateur photographer, husband to D'arcy & father to Hallé and Raefe & Bodhi the Cockapoo. Born & raised in Stoke-on-Trent, I wasn't the strongest of academics, I quit college and never went to Uni, so learnt the hard way and had to graft my way through my... twenties with no career direction. I started in Product Recruitment in 2014, moved to Manchester in 2015, and never looked back.
Alex Castell-Howard Product Management & Engineering Wolves Season Ticket Holder, The Office (UK) & Alan Partridge enthusiast, Dog lover & Guinness Connoisseur Originally from the West Midlands & the wonderful city of Worcester, home to the infamous "Worcester Sauce"! In 2014 I moved to the amazing city of Manchester after... University & for the past 10 years have immersed myself in the world of technology and loved every minute of it.